Label on Products
Who is permitted to use the MADE IN GREEN label?
OEKO-TEX® customers with a valid MADE IN GREEN label. Distributers or retailers who carry at least one product with a valid MADE IN GREEN label.
Where to place the MADE IN GREEN label?
On product and marketing materials that promote the exact MADE IN GREEN labelled product, e.g. hangtag, tags, online product pages, product flyers, product packaging, etc.
Where to find the MADE IN GREEN label?
Every label layout can be downloaded from the Label Editor in myOEKO-TEX® by the label owner.
Please note
Promoting ingredient labelling (referencing MADE IN GREEN labelled components when the entire product is not qualified) is never allowed.
How to use the MADE IN GREEN label on product?
The OEKO-TEX® MADE IN GREEN label may be used on products and product packaging to identify specifi c products that have qualifi ed for that label. The label should be visibly placed and easy to access for consumers on hangtag, tag, woven label or packaging. The use of an OEKO-TEX® MADE IN GREEN label to promote MADE IN GREEN labelled products is highly recommended but not mandated by OEKO-TEX®.
How not to use the MADE IN GREEN label on product
Packaging material cannot cover the label number.
Label layout should not be changed manually after downloading file through the Label Editor.
Label in Marketing
How to use the MADE IN GREEN label on marketing materials
It can be used to promote OEKO-TEX® MADE IN GREEN labelled products through catalogues, flyers, product websites or any other media such as social media in connection with an MADE IN GREEN labelled product.
The connection with the labelled product must be always recognisable and visible for everyone. Therefore, only goods that are actually labelled with an OEKO-TEX® MADE IN GREEN label may be advertised as such. This means that an MADE IN GREEN label may only be displayed in brochures, catalogues, online shops or other media such as social media in connection with the product whose MADE IN GREEN product ID it bears.
If a product is advertised as OEKO-TEX® MADE IN GREEN labelled, the physical product must be marked with the valid corresponding label.
For MADE IN GREEN labelled intermediate products (to be used as components in further processing), we highly recommend, but do not require, a label affixed to each physical product. However, if these products are being promoted as certified, a label on the packaging is mandatory.
OEKO-TEX® strongly recommends using the label to promote products. However, we recognise that sometimes the designsolution won’t allow it. In these cases, a second option to promote the MADE IN GREEN labelled products is available. This is done through text, which shall be in visual adjacency to the promoted product.
The text must contain the following information: full OEKO-TEX® product brand name, Product ID number / MADE IN GREEN Label number, institute. It is recommended that the text contains a link to the OEKO-TEX® website.
Example:
Responsible and safe.
OEKO-TEX® MADE IN GREEN
XXXXXX Institute
www.oeko-tex.com
Please note:The umbrella - & product brand are always written in capitalizied letters.
Advertisement Label
What is the MADE IN GREEN advertisement label?
An advertisement label is a uniform label summarizing all existing MADE IN GREEN product IDs under one uniform label. It is provided by the supporting OEKO-TEX® institute to customers.
Who is permitted to use the MADE IN GREEN advertisement label?
OEKO-TEX® customers with at least one valid specific MADE IN GREEN label, if logistics makes it necessary to work internally with one uniform label. Retailers may receive their own MADE IN GREEN advertisement label if they sell MADE IN GREEN labelled products in their assortment.
Where to place the MADE IN GREEN advertisement label?
On marketing materials that promote MADE IN GREEN labelled products but shall never be used on products as product labels, e.g. on hangtags, tags, etc.
Please note: the advertisement label may never be displayed on products or product marketing, materials e.g., tags, hangtags, product packaging or product websites.
How to use the MADE IN GREEN advertisement label on marketing materials
The advertisement label is a label granted to OEKO-TEX® partners who need to work with one uniform label for product marketing communication. OEKO-TEX®recognizes the need to broadly reference OEKO-TEX® on marketing materials, such as catalogues, brochures and Point of Sale (POS) material.
If the advertisement label is used, it must be clear which products are MADE IN GREEN labelled and which aren’t. This is done by distinguishing MADE IN GREEN labelled products with the product labels (or text reference). The advertisement label can only be used if the physical product is marked with the valid MADE IN GREEN label.
The user of the advertisement label is responsible that MADE IN GREEN labelled products are clearly marked with the product label to create consumer transparency and avoid confusion between MADE IN GREEN qualified products and unqualified products.
It is mandatory that the displayed label includes all the mandatory components for a MADE IN GREEN label.