Label on Products
Who is permitted to use the STANDARD 100 label?
OEKO-TEX® customers with a valid STANDARD 100 certificate. Distributors or retailers who carry at least one product with a valid STANDARD 100 certificate.
Where to place the STANDARD 100 label?
On product and marketing materials that promote the exact certified product, e.g. hangtag, tags, online product pages, product flyers, product packaging, etc.
Where to find the STANDARD 100 label?
Every label layout can be downloaded from the Label Editor in myOEKO-TEX® by the label owner.
Please note
Promoting ingredient labelling (referencing STANDARD 100 certified components when the entire product is not qualified) is never allowed.
How to use the STANDARD 100 label on product?
The OEKO-TEX® STANDARD 100 label may be used on products and product packaging to identify specific products that have qualified for that label. The label should be visibly placed and easy to access for consumers on hangtag, tag, woven label or packaging. The use of an OEKO-TEX® STANDARD 100 label to promote certified products is highly recommended but not mandated by OEKO-TEX®.
How not to use the STANDARD 100 label on product?
Label number and institute can't be missing.
Label can't be too small, the label number must be readable.
Label in Marketing
How to use the STANDARD 100 label on marketing materials?
It can be used to promote OEKO-TEX® STANDARD 100 labelled products through catalogues, flyers, product websites or any other media such as social media in connection with a STANDARD 100 certified product.
The connection with the labelled product must be always recognisable and visible for everyone. Therefore, only goods that are actually labelled with an OEKO-TEX® STANDARD 100 label may be advertised as such. This means that a STANDARD 100 label may only be displayed in brochures, catalogues, online shops or other media such as social media in connection with the product whose STANDARD 100 certificate number it bears.
If a product is advertised as OEKO-TEX® STANDARD 100 certified, the physical product must be marked with the valid corresponding label.
For certified intermediate products (to be used as components in further processing), we highly recommend, but do not require, a label affixed to each physical product. However, if these products are being promoted as certified, a label on the packaging is mandatory.
OEKO-TEX® strongly recommends using the label to promote products. However, we recognise that sometimes the design solution won’t allow it. In these cases, a second option to promote the STANDARD 100 certified products is available. This is done through text, which shall be in visual adjacency to the promoted product. The text must contain the following information: full OEKO-TEX® product brand name, certificate number, institute.
It is recommended that the text contains a link to the OEKO-TEX® website.
Example:
Textiles you can trust.
OEKO-TEX® STANDARD 100
XXXXXX Institute
www.oeko-tex.com.
Please note: The umbrella - & product brand are always written in capitalized letters.
Advertisement Label
What is an advertisement label?
An advertisement label is a uniform label summarizing a selection of existing STANDARD 100 certificates under one label. It is provided by the supporting OEKO-TEX® institute to customers. In order to receive an advertisement label a summary certificate is required. For more information regarding summary certificate please contact your testing institute.
Who is permitted to use the STANDARD 100 advertisement label?
OEKO-TEX® customers with at least one valid specific STANDARD 100 certificate, who would like to use a uniform label for product marketing communication.
Where to place the STANDARD 100 advertisement label?
On marketing materials that promote STANDARD 100 certified products but shall never be used on products as product labels, e.g. on hangtags, tags, etc.
Please note: Must never be displayed on products or product marketing, materials e.g., tags, hangtags, product packaging or product websites.
How to use the STANDARD 100 advertisement label on marketing materials?
The advertisement label is a label granted to OEKO-TEX® partners who need to work with one uniform label for product marketing communication. OEKO-TEX®recognizes the need to broadly reference OEKO-TEX® on marketing materials, such as catalogues, brochures and Point of Sale (POS) material.
If the advertisement label is used, it must be clear which products are STANDARD 100 certified and which aren’t. This is done by distinguishing STANDARD 100 certified products with the product labels (or text reference). The advertisement label can only be used if at least one product is marked with the specific physical product label.
The user of the advertisement label is responsible that certified products are clearly marked with the product label to create consumer transparency and avoid confusion between STANDARD 100 certified products and non certified products.
It is mandatory that the displayed label includes all the mandatory components for a STANDARD 100 label.